xanadu-fx.com

Here are a few things you can do in Photoshop with text on a wood background. First, create a new document and fill with the wood texture of your choice. Next, add your text or logo using black text (I used the typeface Comic Sans).

One thing you can do is use an inner bevel to give it a carved or engraved sort of look:

To make it look branded or burnt, add a dark outer glow:

Or, if you want to go for a more carved look, use an inner bevel with the text layer set to “multiply” so that the wood background shows inside your text: